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  • Make Your Own Card with SPOT

    Introducing the SPOT range, a series of graphic led greetings cards, where a minimal aesthetic meets a playful concept, with the user determining the end design. When looking for graphic cards to send family and friends, I discovered that not many allowed me to utilise my own design skills or create something bespoke. Continually driven [...] More  →
  • Always Write On A Slope

    If you’re like me, working in a well designed environment is important to my overall mood and energy. I love being surrounded by plants and natural light, coupled with inspirational objects and artwork. My studio is like a cabinet of curiosity with material samples and design books lying around my desk, prompting me to develop …

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  • Karel Martens

    Top 5 Most Influential Dutch Graphic Designers

    I have been interested in graphic design ever since my childhood. I grew up in the 1980s with big hair, Michael Jackson and prog rock – not the coolest but lucky for me, my dad had a great record collection that was varied and this exposed me to hundreds of gate folded sleeves designed by the …

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  • The A–Z of Design Bloggers

    With so many design critics and admirers out there, I have created an A—Z of my favourite bloggers to share with you today…my advent is typographic! These are people who really understand my approach to design and who I always turn to for inspiration, ideas and advice so please do read on and discover these …

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  • Design With Intention

    Over the years many people have asked me what I mean by purity, when describing my designs. What do white doves and candles have to do with furniture design?! When I started out I sat down with a marketing consultant and work through some ideas around the plans for the company and how to articulate …

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  • Building a British Design Brand

    It is always great to share life experiences with others and last month I was asked by Katie Treggiden to contribute to her ‘how-to’ feature over at ‘Confessions of a design geek‘. I launched ByALEX at the London Design Festival in 2011 to develop modern and affordable furniture. The event was great fun, with many friends …

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  • Verena Hennig x ByALEX and Design Junction 2016

    The London Design Festival is often the most exciting time of the year for us. The city is transformed into an explosion of events and shows dedicated to the arts. This year we collaborated with the German product and graphic designer Verena Hennig on the VIP and Press room at Design Junction. Verena designed the space, which …

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  • Nigella at home with her black A Stool

      This episode of Nigella Lawson’s new cooking show was aired recently and it was lovely to see a black A Stool next to a rugged old leather sofa in her London home. SHOP Black A Stool

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  • Design Your Workspace to Suit You

    More and more people work from home these days and want to create a comfortable and designed workspace. The A Desk was especially developed for creatives and professionals who work from home. The tilting desktop pushes your shoulders backwards, saving your back from arching over – it works, try it! The A Stool doubles up …

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  • Alex’s First Design for Children

    In August 2015 Alex became a dad for the first time, so the last 6 months have been hectic yet exciting. During his wife’s pregnancy, Alex started looking at the children’s furniture designs and discovered there was an opportunity within the high chair market. Alex found that high chair designs were very traditional and were …

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  • #FUTUREMAKING Debate at Clerkenwell Design Week 2015

    Thank you for joining our sustainability debate at Clerkwenwell Design Week. We posed three different questions based on sustainable, renewable materials on the Forbo showroom window, and had some great answers from you. We have selected some favourite images from the week. With your response, and additional research we can now create our Sustainable Materials …

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  • Join The Sustainability Debate | 19-21 May 2015

    We are excited to announce our collaboration with Forbo Flooring and invite you to join our sustainability debate during Clerkenwell Design Week. We have teamed up with Forbo to demonstrate how sustainable materials can be used to create beautiful, functional and exceptional furniture and flooring. View Nuway Bamboo entrance systems, Modular Marmoleum produced using 97% …

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  • Billiards Studio

    We had a great photo shoot in the studio recently… thanks again to Anna! Alex

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  • Sorrell Foundation: Saturday Club

    Last weekend Alex ran a Masterclass in type inspired product design at Hastings college. Setup by the Sorrell Foundation with the aim of inspiring creativity in young people. Alex introduced the idea that type can inspire a variety of product designs and asked the students to sketch their ideas before making cardboard models. The final …

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  • Naked Furniture

    Last week I drove up to Long Eaton to visit an upholstery factory. The journey was long but as I was shown into the main production studio, I was instantly inspired. My eyes scanned the room at speed, intrigued by rolls of textures, naked furniture, sewing and CNC machines. What a great place to work. …

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