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  • How to Create a British Design Brand – Ideas and Experiences to Help

    It is always great to share life experiences with others and last month I was asked by Katie Treggiden to contribute to her ‘how-to’ feature over at ‘Confessions of a design geek‘. I launched my British design brand called ByALEX at the London Design Festival in 2011 to develop modern and affordable furniture. The event was …

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  • Verena Hennig x ByALEX and Design Junction 2016

    The London Design Festival is often the most exciting time of the year for us. The city is transformed into an explosion of events and shows dedicated to the arts. This year we collaborated with the German product and graphic designer Verena Hennig on the VIP and Press room at Design Junction. Verena designed the space, which …

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  • nigella lawson stool

    Nigella Lawson at home with her black A Stool

      This episode of Nigella Lawson’s new cooking show was aired recently and it was lovely to see a black A Stool next to a rugged old leather sofa in her London home. SHOP Black A Stool

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  • Design Your Workspace to Suit You

    More and more people work from home these days and want to create a comfortable and designed workspace. The A Desk was especially developed for creatives and professionals who work from home. The tilting desktop pushes your shoulders backwards, saving your back from arching over – it works, try it! The A Stool doubles up …

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  • Alex’s First Design for Children

    In August 2015 Alex became a dad for the first time, so the last 6 months have been hectic yet exciting. During his wife’s pregnancy, Alex started looking at the children’s furniture designs and discovered there was an opportunity within the high chair market. Alex found that high chair designs were very traditional and were …

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  • #FUTUREMAKING Debate at Clerkenwell Design Week 2015

    Thank you for joining our sustainability debate at Clerkwenwell Design Week. We posed three different questions based on sustainable, renewable materials on the Forbo showroom window, and had some great answers from you. We have selected some favourite images from the week. With your response, and additional research we can now create our Sustainable Materials …

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  • Join The Sustainability Debate | 19-21 May 2015

    We are excited to announce our collaboration with Forbo Flooring and invite you to join our sustainability debate during Clerkenwell Design Week. We have teamed up with Forbo to demonstrate how sustainable materials can be used to create beautiful, functional and exceptional furniture and flooring. View Nuway Bamboo entrance systems, Modular Marmoleum produced using 97% …

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  • Billiards Studio

    We had a great photo shoot in the studio recently… thanks again to Anna! Alex

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  • Sorrell Foundation: Saturday Club

    Last weekend Alex ran a Masterclass in type inspired product design at Hastings college. Setup by the Sorrell Foundation with the aim of inspiring creativity in young people. Alex introduced the idea that type can inspire a variety of product designs and asked the students to sketch their ideas before making cardboard models. The final …

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  • Naked Furniture

    Last week I drove up to Long Eaton to visit an upholstery factory. The journey was long but as I was shown into the main production studio, I was instantly inspired. My eyes scanned the room at speed, intrigued by rolls of textures, naked furniture, sewing and CNC machines. What a great place to work. …

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  • Type: an odd obsession

    Type. I’ve been intrigued by type since my days at Art School. It’s an odd obsession that I can’t articulate very well. I think it’s the varying forms that most excite me; the tapered curves on a serif, liberating descenders, grid like ascenders and stone like counter spaces. For me there are many typefaces with …

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  • A Desk features within design trend

    We launched the black A Desk with John Lewis in Spring 2014 and it now features within the new design trend called SCANDI. Read more about creating the ‘look’ in this John Lewis guide: SCANDI Design Trend

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  • Good for the Neighbourhood

    You are invited to join us at Design Junction, Stand F78 where we will be launching our new product: Neighbourhood Chair. 18–21st September Design Junction The Sorting Office 21–23 New Oxford Street London WC1A 1BA

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  • Designed in London: Made in Great Britain

    The A Stool is the first of our products to be made in Great Britain. Due to increased demand we are working with a second factory to produce the A Range in Scotland, which is closer to home! We only use FSC certified timber, sourced from responsibly managed forests in Latvia and our packaging is …

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  • Spring window at John Lewis Oxford Street

    A recent visit to the West End allowed us to see the A Table front and centre in the window at John Lewis Oxford Street – displayed as part of their 2014 Spring launch.

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