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  9th October 2017

  Serpentine Pavilion Designed by Diébédo Francis Kéré

  The 2017 Serpentine Pavilion is traditionally located in the heart of Hyde Park, and designed by the award-winning architect Diébédo Francis Kéré, it is the most spectacular one yet. It combines the beauty, the purity and the effectiveness every good design should have. Let me introduce to you to the ‘Tree of Life’. In the 17 …

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  15th November 2017

  Ten Principles of Good Design: Functional Beauty

  We all have different figures of inspiration in our lives that mould and influence our work. Dieter Rams has been one
 of the main sources of inspiration for Alex Swain. As for Rams, he found his inspiration in the unwavering values of Japanese aesthetics; purity in thought that translated into simplicity in product. Simplicity should …

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  15th October 2016

  Verena Hennig x ByALEX and Design Junction 2016

  The London Design Festival is often the most exciting time of the year for us. The city is transformed into an explosion of events and shows dedicated to the arts. This year we collaborated with the German product and graphic designer Verena Hennig on the VIP and Press room at Design Junction. Verena designed the space, which …

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  16th November 2016

  How to Create a British Design Brand – Ideas and Experiences to Help

  It is always great to share life experiences with others and last month I was asked by Katie Treggiden to contribute to her ‘how-to’ feature over at ‘Confessions of a design geek‘. I launched my British design brand called ByALEX at the London Design Festival in 2011 to develop modern and affordable furniture. The event was …