The 2017 Serpentine Pavilion is traditionally located in the heart of Hyde Park, and designed by the award-winning architect Diébédo Francis Kéré, it is the most spectacular one yet. It combines the beauty, the purity and the effectiveness every good design should have. Let me introduce to you to the ‘Tree of Life’. In the 17 …
We all have different figures of inspiration in our lives that mould and influence our work. Dieter Rams has been one of the main sources of inspiration for Alex Swain. As for Rams, he found his inspiration in the unwavering values of Japanese aesthetics; purity in thought that translated into simplicity in product. Simplicity should …
The London Design Festival is often the most exciting time of the year for us. The city is transformed into an explosion of events and shows dedicated to the arts. This year we collaborated with the German product and graphic designer Verena Hennig on the VIP and Press room at Design Junction. Verena designed the space, which …
It is always great to share life experiences with others and last month I was asked by Katie Treggiden to contribute to her ‘how-to’ feature over at ‘Confessions of a design geek‘. I launched my British design brand called ByALEX at the London Design Festival in 2011 to develop modern and affordable furniture. The event was …