Introducing the SPOT range, a series of graphic led greetings cards, where a minimal aesthetic meets a playful concept, with the user determining the end design.
When looking for graphic cards to send family and friends, I discovered that not many allowed me to utilise my own design skills or create something bespoke. Continually driven by the desire to offer simple yet innovative design solutions for contemporary urban life, I utilised my graphic design and typographical background to create the SPOT card – the beginnings of a new accessory venture and a perfect accompaniment to store in his home office furniture.
Driven by an interest in grid formulas and inspired by Dutch graphic designers, such as Wim Crouwel, the SPOT card uses a grid of perforated dots that can be pushed out to create a bespoke design. The lines of dots can be removed with ease, allowing the user to either follow the suggested typographic designs or create their own imagery and patterns within the grid.
“Designers enjoy using grids as it reduces the design options available and brings structure to the work. Take for example Paul McNeil and Hamish Muir who create parametric based designs within a geometric grid system – their work inspired my SPOT design.”
Printed on Antalis Pop’Set paper and is available in two colour-ways, the design uses a secret formula to maintain the perforated spots. “The perforation wasn’t easy to make in production. We tried many paper thicknesses, hole sizes and techniques like laser and die cutting, before we found the solution – which is a secret combination.”