Natural Materials by Jord Home x ByALEX

There must be Viking blood running through my veins as my design aesthetics favour the Scandinavian approach. So I was delighted when Jord Home, a Nordic textiles brand contacted me asking if we could collaborate. Sharing an passion for natural materials and a sense of well being through relaxed interiors, we sent up some of our furniture for use in a new photoshoot. Jord Home sources beautiful rugs crafted on traditional wooden looms using cotton, jute and wool, together with Reindeer and Cow hides, which come from Sami people; a nomadic tribe who travel across Sweden, Norway and Finland. The collection is hand picked and they offer a bespoke sourcing service if client’s require specific hide tones.

Sound special enough?

The benefits of decorating your home with natural materials are positive, but with so many products available to us all, it is easy to forget the reasons and we sometimes opt for synthetic and less sustainable designs. Products made in natural materials bring honest textures into the home, which we subconsciously identify with – before the industrial revolution, our ancestors had to source materials from the land. Natural materials last longer and age with beauty, soft patinas build up on leather and wood bares the marks of daily use. Their inherent character matures over time and objects can feel part of our family; a wooden kitchen that hosts meals, a rug in our children’s room to play on. Adopting natural tones and colours in our homes give a peaceful, effortless interior style. The Scandinavian countries have kept a strong connection with the outdoors and nature, I believe this can make us all feel happier and healthier. What do you think?

Shop the Ford Home collection here.

Sheepskin – The Alis by Jord Home £55.00

Beni Ourian rug woven in pure wool by Jord Home £350.00