A recent visit to the West End allowed us to see the A Table front and centre in the window at John Lewis Oxford Street – displayed as part of their 2014 Spring launch.
Last weekend Alex ran a Masterclass in type inspired product design at Hastings college. Setup by the Sorrell Foundation with the aim of inspiring creativity in young people. Alex introduced the idea that type can inspire a variety of product designs and asked the students to sketch their ideas before making cardboard models. The final …
We all have different figures of inspiration in our lives that mould and influence our work. Dieter Rams has been one of the main sources of inspiration for Alex Swain. As for Rams, he found his inspiration in the unwavering values of Japanese aesthetics; purity in thought that translated into simplicity in product. Simplicity should …
Family holiday in Copenhagen August, the month of holidays for Europeans all over. So what about a family holiday in Copenhagen and Lyme Regis? This year we booked two contrasting trips: a weekend staying with friends in Denmark and a week in Devon on a farm. This is my guide to enjoying a family holiday …
In August 2015 Alex became a dad for the first time, so the last 6 months have been hectic yet exciting. During his wife’s pregnancy, Alex started looking at the children’s furniture designs and discovered there was an opportunity within the high chair market. Alex found that high chair designs were very traditional and were …