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  • How to Create a British Design Brand – Ideas and Experiences to Help

    It is always great to share life experiences with others and last month I was asked by Katie Treggiden to contribute to her ‘how-to’ feature over at ‘Confessions of a design geek‘. I launched my British design brand called ByALEX at the London Design Festival in 2011 to develop modern and affordable furniture. The event was …

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  • Verena Hennig x ByALEX and Design Junction 2016

    The London Design Festival is often the most exciting time of the year for us. The city is transformed into an explosion of events and shows dedicated to the arts. This year we collaborated with the German product and graphic designer Verena Hennig on the VIP and Press room at Design Junction. Verena designed the space, which …

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  • TopShop / TopMan

    Retail giant Top Shop / Top Man approached us to during a national store interior design review. As part of their new exciting store design development, they ordered white and black A Stools for use in their changing rooms. The A Stools work as a side table and seat for customers. The modern furniture, bold graphics …

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  • nigella lawson stool

    Nigella Lawson at home with her black A Stool

      This episode of Nigella Lawson’s new cooking show was aired recently and it was lovely to see a black A Stool next to a rugged old leather sofa in her London home. SHOP Black A Stool

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  • Workspace: Kingshaw Table

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  • Design Your Workspace to Suit You

    More and more people work from home these days and want to create a comfortable and designed workspace. The A Desk was especially developed for creatives and professionals who work from home. The tilting desktop pushes your shoulders backwards, saving your back from arching over – it works, try it! The A Stool doubles up …

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  • Alex’s First Design for Children

    In August 2015 Alex became a dad for the first time, so the last 6 months have been hectic yet exciting. During his wife’s pregnancy, Alex started looking at the children’s furniture designs and discovered there was an opportunity within the high chair market. Alex found that high chair designs were very traditional and were …

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  • New Factory Visit

    This week we’ve been on a production trip in Latvia, visiting new factories to work with. With new designs in the pipeline for the launch of Maison Objet in January. So what makes a good factory? We are looking for an efficient production process, which you can see and judge when picking up component pieces …

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  • Sky Garden, London

    I took a long lunch on Monday to visit the new Sky Garden; London’s highest public garden on Fenchurch Street. The lift to the 35 floor of the building designed by Rafael Viñoly, took just 35 seconds. The doors open to a large open plan space looking South to Crystal Palace and the North Downs …

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  • Meet the Designer: Paul McNeil

    For our next ‘Meet the creative’, we speak to typographic designer, Paul McNeil. Paul runs the design practice MuirMcNeil with Hamish Muir. Founded in 2010, MuirMcNeil’s activities are focussed on exploring parametric design systems to generate appropriate solutions to visual communication problems. We talk to Paul about his A Stool and A Table. What is …

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  • #FUTUREMAKING Debate at Clerkenwell Design Week 2015

    Thank you for joining our sustainability debate at Clerkwenwell Design Week. We posed three different questions based on sustainable, renewable materials on the Forbo showroom window, and had some great answers from you. We have selected some favourite images from the week. With your response, and additional research we can now create our Sustainable Materials …

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  • Join The Sustainability Debate | 19-21 May 2015

    We are excited to announce our collaboration with Forbo Flooring and invite you to join our sustainability debate during Clerkenwell Design Week. We have teamed up with Forbo to demonstrate how sustainable materials can be used to create beautiful, functional and exceptional furniture and flooring. View Nuway Bamboo entrance systems, Modular Marmoleum produced using 97% …

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  • Sweaty Betty: Bespoke Furniture

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  • Billiards Studio

    We had a great photo shoot in the studio recently… thanks again to Anna! Alex

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  • Sorrell Foundation: Saturday Club

    Last weekend Alex ran a Masterclass in type inspired product design at Hastings college. Setup by the Sorrell Foundation with the aim of inspiring creativity in young people. Alex introduced the idea that type can inspire a variety of product designs and asked the students to sketch their ideas before making cardboard models. The final …

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