Over the years many people have asked me what I mean by pure design. I don’t mean visual metaphors like white doves and candles! When I started out I sat down with a marketing consultant to work through some ideas around the plans for the company and how to articulate them. At that stage I only …

It is always great to share life experiences with others and last month I was asked by Katie Treggiden to contribute to her ‘how-to’ feature over at ‘Confessions of a design geek‘. I launched my British design brand called ByALEX at the London Design Festival in 2011 to develop modern and affordable furniture. The event was …

The London Design Festival is often the most exciting time of the year for us. The city is transformed into an explosion of events and shows dedicated to the arts. This year we collaborated with the German product and graphic designer Verena Hennig on the VIP and Press room at Design Junction. Verena designed the space, which …

  This episode of Nigella Lawson’s new cooking show was aired recently and it was lovely to see a black A Stool next to a rugged old leather sofa in her London home. SHOP Black A Stool

More and more people work from home these days and want to create a comfortable and designed workspace. The A Desk was especially developed for creatives and professionals who work from home. The tilting desktop pushes your shoulders backwards, saving your back from arching over – it works, try it! The A Stool doubles up …

In August 2015 Alex became a dad for the first time, so the last 6 months have been hectic yet exciting. During his wife’s pregnancy, Alex started looking at the children’s furniture designs and discovered there was an opportunity within the high chair market. Alex found that high chair designs were very traditional and were …

Thank you for joining our sustainability debate at Clerkwenwell Design Week. We posed three different questions based on sustainable, renewable materials on the Forbo showroom window, and had some great answers from you. We have selected some favourite images from the week. With your response, and additional research we can now create our Sustainable Materials …

We are excited to announce our collaboration with Forbo Flooring and invite you to join our sustainability debate during Clerkenwell Design Week. We have teamed up with Forbo to demonstrate how sustainable materials can be used to create beautiful, functional and exceptional furniture and flooring. View Nuway Bamboo entrance systems, Modular Marmoleum produced using 97% …